Appearance & Formatting

The Profile

You're almost there! Now for the finishing touches.

It’s important to have a complete and informative profile set up before you begin posting and engaging. To look as professional as possible, fill in all the profile fields requested for each channel.

Description

The best descriptions are simple and short. Just tell everyone what your organization is and what you do. If you have a mission or objective statement, then use that for inspiration.

Profile Picture

A profile picture is an absolute must if you want to appear professional on social media. An organizational logo is an excellent choice for a DGSOM-branded profile picture.

Please use one of the following logos, and if you'd like to talk through variations, please contact the Dean's Office Digital Team.

Cover or Banner Image

Facebook: 820 x 312 | Twitter: 1500 x 500 | Instagram: NA

Use the cover/banner image slot to get a little bit more creative. You can post pictures from a classroom or lab, a shot of your building, or even just a group picture of everyone in your organization.

The Posts

A url goes at the end of a post, following a colon and a single space. Swap an exclamation point or question mark in for the colon where applicable:

Examples:

• Check out this @Dr.Brain research brief: ucla.in/tbd
• Our minds were blown by this @Dr.Brain research brief! ucla.in/tbd
• Have you ever wondered what your brain does when you’re asleep? ucla.in/tbd

Shorten all links to free up space for characters. Tools like Bitly can shorten your links and help you track clicks.

Use an ellipsis to indicate content has been omitted from a post.

Character counts:

• Facebook: Less than 200 characters. (Facebook allows lengthy posts, but the most effective posts are short and sweet.)
• Twitter: Around 100 characters. (Twitter’s limit is 280 characters, but again, the most successful Tweets are much shorter.)
• Instagram: Less than 150 characters.

The Images

If that calendar you started developing is any indication, then you’re going to be posting a lot of content, and you’re going to need a lot of quality images to go with it.

Start an image bank to avoid scrambling for pictures at the last minute. Go through all those old folders from meetings, conferences, and presentations and save anything you might be able to use. Send an email to your coworkers asking for contributions.

You can also browse the UCLA and UCLA Health photo libraries to build a bank of imagery. These respective libraries have thier own terms of use and/or policies.

Do not post anything unless you’re certain you own it or have permission from the owner to post it.

Tip! When you’re in doubt about the ownership and origin of any collateral, play it safe and seek express permission or do not post. It’s better to post text with no image than to inadvertently break privacy or copyright laws.

See Full Quick Start Infographic →