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Cultural North Star

Cultural North Star TM

Cultural North Star
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Cultural North Star TM

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Download Cultural North Star templates and resources

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Every great vision needs the visuals to help properly move it forward. We've developed assets that you might need to take the Cultural North Star and embed it into your working day and general communications. 

To place an order for print flyers, posters, recognition cards or lanyards, please fill out this brief form.

On this page you'll find available for use:

  • Zoom backgrounds
  • Poster/flyer
  • Word template
  • PowerPoint presentation and blank template
  • Desktop wallpaper
  • Email signature
  • Marks
  • Additional graphics/fonts
  • Color palette

Cultural North Star Zoom backgrounds

Represent the Cultural North Star in your virtual interactions.

Cultural North Star flyer

Print a copy of the Cultural North Star and post it in your workspace!

Download and post in your workspace

Cultural North Star Word template

Download the Cultural North Star word template for general use.

Download Word Template

Cultural North Star overview presentation

Download the overview presentaiton to present the Cultural North Star at a meeting, orientation or another appropriate venue. 

Download PDF I Download PPT 
The PPT is designed to be customizable; feel free to add/remove slides to fit your needs.

Cultural North Star desktop wallpaper

Download for general use

Cultural North Star PowerPoint blank template

Download the blank template for general presentations. 


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Download for general use

Email signature

OPTION 1 (text): 
The simplest way to incorporate the Cultural North Star into your signature line is by copying and pasting the three pillars into your Outlook email signature:
Do what’s right. Make things better. Be kind.

By copying and pasting directly from above, you will retain the brand-compliant style and colors, as well as the hyperlink to the Cultural North Star website. If you notice that the text is underlined after you add it to your signature: re-enter your signature settings, highlight the text and de-select the underline setting (u). 

OPTION 2 (image):
If you prefer to use an image, you may use the following dual logo for your email signature. Click here for instructions.

Click for instructions to insert into your outlook signature


Mark

The Cultural North Star mark – both an abstract star and an arrow – represents a guiding light for the David Geffen School of Medicine at UCLA. The mark uses overlapping colors that represent the three core pillars of the Cultural North Star; together, they combine to form a singular graphic. Please note: The mark should always be oriented vertically (i.e., it should not be rotated laterally).

Download Full Color Mark

Download Reverse Mark

Download B/W Mark

Cultural North Star with mark

Download Full Color Mark

Download Reverse Mark

Download B/W Mark


Complementary graphics and fonts

Graphics

There have been additional graphics developed for the Cultural North Star that can be used in your campaigns and areas. For imagery (pngs) and layered files (Ai) please review the Cultural North Star Box file →

Fonts

Headline / title font: LIBRARY 3 AM
This display face is suited for large headlines and other large-scale uses.

Download LIBRARY 3 AM →

Secondary font: Karbon
The official UCLA typeface ties the Cultural North Star back to campus. Karbon can be used for headlines in smaller scale applications, sub-headlines and body copy. UCLA Marketing provides a limited number of font licenses to qualified users. Request them through the UCLA Image Library.


Color palette

Bold, bright, uplifting and optimistic. The colors for the identity utilize the core UCLA brand colors and adds a vibrant teal to further the concepts of the Cultural North Star.

Primary colors

Each Cultural North Star pillar has a corresponding color and color family that makes it easily identifiable at a quick glance.

DO WHAT'S RIGHT

DO WHAT'S RIGHT

TEAL

PANTONE 3125C
PANTONE 3125U
CMYK 84 0 18 0
RGB 0 174 199
HEX #00AEC7

MAKE THINGS BETTER

MAKE THINGS BETTER

DARKEST GOLD

PANTONE 1235C
PANTONE 121U
CMYK 0 31 98 0
RGB 255 184 28
HEX #FFB81C

BE KIND

BE KIND

DARKEST BLUE

PANTONE 302C
PANTONE 2955U
CMYK 100 48 12 58
RGB 0 59 92
HEX #003B5C

Secondary colors

DARKER BLUE

DARKER BLUE

PANTONE 7692C
PANTONE 2186U
CMYK 100 45 0 45
RGB 0 85 135
HEX #005587

UCLA BLUE

UCLA BLUE

PANTONE 2383C
PANTONE 3553U
CMYK 83 40 3 6
RGB 39 116 174
HEX #2774AE

LIGHTER BLUE

LIGHTER BLUE

PANTONE 278C
PANTONE 278U
CMYK 45 14 0 0
RGB 139 184 232
HEX #8BB8E8

LIGHTEST BLUE

LIGHTEST BLUE

PANTONE 2707C
PANTONE 2707U
CMYK 20 6 0 0
RGB 218 235 254
HEX #DAEBFE

DARKER GOLD

DARKER GOLD

PANTONE 123C
PANTONE 115U
CMYK 0 19 89 0
RGB 255 199 44
HEX #FFC72C

UCLA GOLD

UCLA GOLD

PANTONE 109C
PANTONE 114U
CMYK 0 9 100 0
RGB 255 209 0
HEX #FFD100

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