Every great vision needs the visuals to help properly move it forward. We've developed assets that you might need to take the Cultural North Star and embed it into your working day and general communications.
On this page you'll find available for use:
Print a copy of the Cultural North Star and post it in your workspace!
Download the Cultural North Star word template for general use!
By copying and pasting directly from above, you will retain the brand-compliant style and colors, as well as the hyperlink to the Cultural North Star website. If you notice that the text is underlined after you add it to your signature: re-enter your signature settings, highlight the text and de-select the underline setting (u). If you have any questions, please email culturalnorthstar@mednet.ucla.edu.
The Cultural North Star mark – both an abstract star and an arrow – represents a guiding light for the David Geffen School of Medicine at UCLA. The mark uses overlapping colors that represent the three core pillars of the Cultural North Star; together, they combine to form a singular graphic. Please note: The mark should always be oriented vertically (i.e., it should not be rotated laterally).
There have been additional graphics developed for the Cultural North Star that can be used in your campaigns and areas. For imagery (pngs) and layered files (Ai) please review the Cultural North Star Box file →
Headline / title font: LIBRARY 3 AM
This display face is suited for large headlines and other large-scale uses.
Secondary font: Karbon
The official UCLA typeface ties the Cultural North Star back to campus. Karbon can be used for headlines in smaller scale applications, sub-headlines and body copy. UCLA Marketing provides a limited number of font licenses to qualified users. Request them through the UCLA Image Library.
Bold, bright, uplifting and optimistic. The colors for the identity utilize the core UCLA brand colors and adds a vibrant teal to further the concepts of the Cultural North Star.
Each Cultural North Star pillar has a corresponding color and color family that makes it easily identifiable at a quick glance.
DO WHAT'S RIGHT
DO WHAT'S RIGHT
TEAL
PANTONE 3125C
PANTONE 3125U
CMYK 84 0 18 0
RGB 0 174 199
HEX #00AEC7
MAKE THINGS BETTER
MAKE THINGS BETTER
DARKEST GOLD
PANTONE 1235C
PANTONE 121U
CMYK 0 31 98 0
RGB 255 184 28
HEX #FFB81C
BE KIND
BE KIND
DARKEST BLUE
PANTONE 302C
PANTONE 2955U
CMYK 100 48 12 58
RGB 0 59 92
HEX #003B5C
DARKER BLUE
DARKER BLUE
PANTONE 7692C
PANTONE 2186U
CMYK 100 45 0 45
RGB 0 85 135
HEX #005587
UCLA BLUE
UCLA BLUE
PANTONE 2383C
PANTONE 3553U
CMYK 83 40 3 6
RGB 39 116 174
HEX #2774AE
LIGHTER BLUE
LIGHTER BLUE
PANTONE 278C
PANTONE 278U
CMYK 45 14 0 0
RGB 139 184 232
HEX #8BB8E8
LIGHTEST BLUE
LIGHTEST BLUE
PANTONE 2707C
PANTONE 2707U
CMYK 20 6 0 0
RGB 218 235 254
HEX #DAEBFE
DARKER GOLD
DARKER GOLD
PANTONE 123C
PANTONE 115U
CMYK 0 19 89 0
RGB 255 199 44
HEX #FFC72C
UCLA GOLD
UCLA GOLD
PANTONE 109C
PANTONE 114U
CMYK 0 9 100 0
RGB 255 209 0
HEX #FFD100
