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Digital and social media have profound effects on the way we communicate, and technology has become essential to the way we serve the needs of our patients and communities. The David Geffen School of Medicine (DGSOM) at UCLA encourages the appropriate use of digital and social media as a means of increasing awareness of DGSOM activities, enhancing community relationships, advancing knowledge of education and research and otherwise engaging in work-related communications. It is imperative that DGSOM Workforce members who participate and actively engage online understand their responsibilities when using these tools to communicate.
This policy provides direction to DGSOM workforce members about creating, approving and managing digital and social media accounts. This policy also outlines the DGSOM Marketing and Communications Office’s role in supporting the creation and use of digital and social media accounts that use the UCLA brand and logos. The provisions of this policy should not be construed to interfere with any rights protected under state, federal or local law, including a workforce member’s right to discuss or engage in digital and social media activities relating to the terms and conditions of employment or raising good faith workplace concerns.
The following policies may also be applicable to a workforce member’s digital and social media activities:
This policy applies to all staff members, faculty, students, trainees and volunteers of the research and education enterprises at the David Geffen School of Medicine at UCLA. This policy includes digital and social media activities during work and non-work time, as well as activities conducted on work and non-work systems, consistent with applicable law.
For purposes of this policy, digital and social media are defined as any form of electronic communication through which the user creates online communications designed to share information, ideas, pictures, videos, personal messages and any other user-generated content. Digital and social media include but are not limited to text, audio, video, images, podcasts, webpages and other multimedia content. This policy applies to all forms of social media and will continue to evolve as new digital technologies and social media sites emerge.
I. David Geffen School of Medicine entities, faculty, staff, and students who have, or wish to have, a DGSOM-branded social media account or who plan to create one should inform the UCLA David Geffen IT (DGIT) Web Product Manager.
The DGIT web team can offer guidance and assistance to individuals and units who are using or considering using social media as a professional communications tool.
The DGSOM at UCLA recommends the following steps be taken prior to creation of a DGSOM-branded social media account:
II. Content Suspension – DGSOM reserves the right to suspend the use of, or modify content on, DGSOM-sponsored digital and social media sites within University policy and applicable law.
III. Timekeeping – DGSOM workforce members who are responsible for monitoring and updating sites must comply with policies and collective bargaining agreements regarding time reporting.
IV. Digital and Social Media and Recruiting – DGSOM uses digital and social media to drive brand awareness and assist in talent acquisition efforts. The use of social media in the recruiting process is limited to, and should only be conducted by, Human Resources Planning and Talent Acquisition.
If workforce members have any questions about the policy’s expectations or individual responsibilities, please contact DGSOM Digital Marketing.
DGSOM Digital Marketing
Effective Date: Review Date: March 28, 2012, January 27, 2016, July 27, 2016 Revised Date: February 29, 2016, August 31, 2016, July, 2017; October 11, 2017
Kelsey Martin, MD, PhD Dean David Geffen School of Medicine at UCLA
Nancy Jensen Chief Communications and Marketing Officer UCLA Health Sciences