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Have an idea of who you'd like to be the content owners, and know that they should dedicate at least ¼ of their work hours to social media management.
Best practices make (practically) perfect.
The internet boasts an endless supply of social media tips, tricks, rules, and advice. We encourage you to dive in and learn everything you can, but if you’re struggling to recall and incorporate all the information you read, one simple guiding principle will help you stay on track: Communicate through social media as you would communicate in person.
Keep these best practices in mind when you’re using your DGSOM-branded account:
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What will you do with your account?
Setting goals for your social media presence is as necessary as entering a destination into Google Maps; you need goals to get where you want to go. So before you take the next steps in getting social, ask yourself a simple question: What do you want to accomplish?
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Buiding your social media strategy.
How much time do you have? What assets do you have? Do you have staff or volunteers who can dedicate time to social media? Establishing your time constraints is key to your strategy; even the best strategy won’t lead anywhere if you don’t have time to implement it.
Even if you have only a few hours a week, you can still participate in social media. Below, we’ve listed 5 simple activities that make up a social strategy. We’ve also included what percent of your allotted social media time to spend on each.
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You're almost there, now for the finishing touches.
Dive deeper into polishing your presence