Social Media Resources

This guide was designed to help David Geffen School of Medicine at UCLA (DGSOM) staff members, faculty, students, trainees, and volunteers strategically set up and use DGSOM-branded social media accounts that align with school priorities, values, and policies.

If you have questions about the contents of this guide, or if you would like assistance in setting up or using your account, please contact the Dean's Office Digital Team.

What are DGSOM-branded social media accounts?

The DGSOM-branded social media accounts work together to represent the DGSOM community and spotlight the school’s distinct, diverse voices. The accounts help users leverage the DGSOM’s name recognition and connections to reinforce a variety of mission-critical activities, including:

• Communicating with current and prospective students, faculty, donors, staff, and more
• Increasing awareness of DGSOM activities
• Enhancing community relationships
• Advancing knowledge of education and research initiatives
• Engaging in work-related dialogue

This guide will help users manage their DGSOM-branded accounts with confidence, efficacy, and precision.

Here’s what we’ll cover:

• Best practices
• Social media goals
• Social media strategy
• Appearance & formatting
• Policies

Take a look at our quick start guide to see an overview of each section. 

QUICK START GUIDE