Neuroscience impacts how people vote

Your vote may not be as predetermined as you think. 

A new study from David Geffen School of Medicine at UCLA shows that where your eyes go in the voting booth influences which option you choose and the effect is stronger for issues you care about most. 

Simply looking at one option longer makes you more likely to vote for it. This is not just political science; it is neuroscience: the brain integrates attention and value in real time to make decisions, even consequential ones. Understanding this could help us design fairer ballots and more informed voters. 

Read the entire paper: Issue importance amplifies the effect of gaze on voting decisions