Downloads

Mark

The Cultural North Star mark – both an abstract star and an arrow – represents a guiding light for the David Geffen School of Medicine at UCLA. The mark uses overlapping colors that represent the three core pillars of the Cultural North Star; together, they combine to form a singular graphic. Please note: The mark should always be oriented vertically (i.e., it should not be rotated laterally).

Complementary graphics and fonts

Graphics

There have been additional graphics developed for the Cultural North Star that can be used in your campaigns and areas. For imagery (pngs) and layered files (Ai) please review the Cultural North Star Box file.

Download Additional CNS Graphics

Fonts

Headline / title font: LIBRARY 3 AM

This display face is suited for large headlines and other large-scale uses.

Download LIBRARY 3 AM

Secondary font: Karbon

The official UCLA typeface ties the Cultural North Star back to campus. Karbon can be used for headlines in smaller-scale applications, sub-headlines, and body copy. UCLA Marketing provides a limited number of font licenses to qualified users. Request them through the UCLA Image Library.

UCLA Image Library

Color palette

Bold, bright, uplifting and optimistic. The colors for the identity utilize the core UCLA brand colors and adds a vibrant teal to further the concepts of the Cultural North Star.

Primary colors

Each Cultural North Star pillar has a corresponding color and color family that makes it easily identifiable at a quick glance.

Secondary Colors